Made with heart – sold online with ease: Your own shop for handmade brands

Many handmade brands start with a lot of passion: a kitchen table covered in fabric, yarn or paper, first sales via Instagram messages, local markets or platforms like Etsy.

At some point, however, the desire for more independence grows:
an online shop that truly reflects your brand.

That’s when many creatives ask themselves the same question:
How can I set up my own shop easily, affordably and without technical know-how?

Why having your own shop makes sense for handmade brands

Many handmade businesses start out on marketplaces like Etsy. This makes it easy to get started quickly and with little effort.

However, having your own shop offers clear advantages over selling exclusively on Etsy:

• full control over branding and presentation
• better visibility on Google
• a direct relationship with your customers
• predictable and transparent costs

The challenge: many traditional shop systems are simply too complex or too expensive for small handmade businesses.

Azoo: a shop system built for the DIY & handmade world

With Azoo, there is a shop system specifically designed for creative small businesses. Behind Azoo is a small team based in Berlin that focuses deliberately on the needs of handmade brands.

The core idea:
Remove as much technical friction as possible, so you can focus on your products.

Azoo is not a marketplace, but a standalone shop system. Each shop runs on its own domain and is indexed by search engines as an independent website.

What Azoo takes care of for you

Azoo comes with many features built in that would otherwise need to be pieced together manually:

• Own domain: book a new domain or use an existing one
• Payments & legal setup: common payment methods, GDPR-compliant system, optional legal texts
• Social media integration: e.g. Instagram Shopping, Pinterest or newsletter tools
• Product management: for physical and digital products
• Import existing shops: for example from Etsy – saving you a lot of time

Especially helpful: if you wish, the Azoo team can set up external services for you. No need to struggle with technical configurations on your own.

Personal support instead of anonymous ticket systems

One aspect users frequently highlight is the personal support.

With Azoo, you don’t end up talking to chatbots or endless ticket queues, but to real people. Questions are answered quickly and clearly – a big advantage, especially for solo entrepreneurs.

Not feeling alone with your shop makes a huge difference, particularly in the early stages.

Transparent pricing without sales commissions

Azoo completely avoids sales commissions. Instead, it offers a transparent pricing model based on your revenue:

• low entry costs
• cancel anytime
• no hidden fees

If sales are slower in a given month, costs remain manageable. If your shop grows, you still benefit from fixed prices without percentage-based deductions per sale.

Who Azoo is a great fit for

Azoo is a strong option if you:

• sell handmade products, materials or digital content
• want your own shop without diving deep into technical details
• value personal support and a strong community

Whether you sell sewn one-of-a-kind pieces, craft supplies or workshops – Azoo is deliberately flexible.

Conclusion: from the kitchen table to your own online business

A professional online shop doesn’t have to be a huge project.
Azoo shows that it can be simple, affordable and stress-free.

For many handmade brands, this is exactly the step that was missing:
more visibility, more control and a solid foundation for long-term brand growth.

👉 If you’re curious, you can try Azoo without obligation:
www.azoo.co